About Us
Our History
Belaire Motors was incorporated on September 1st, 2021 with the core objective of establishing an independent, Malawian automotive dealership, representing both the volume and premium-luxury segments of the motor vehicle market through a "buy and build" strategy. The company is a retailer of new and used cars, and will soon add the sale of commercial vehicles and sports-motorcycles to its umbrella.
Since it’s inception, Belaire Motors has identified a number of underperforming industry segments, striving to fill the gap where its marketing valour, acquisition strategies and operational processes would result in increased revenue and profitability by filling the void pertaining to the existing lack of supply for premium and luxury brands among dealerships.
In 2022 Belaire Motors was awarded the “Best New Comer”, “Best Overall Presentation” and the “Best Vehicles Showcased” awards at the Second Annual Blantyre Motor Show. These recognitions served as no small feat, considering that Belaire had accumulated these achievements in its first ever public categorical presentation up against veteran institutions.
Our Objective
Our objective is to enforce our passion as a competent, first choice importer and supplier of high-end vehicles to the Malawian market by offering class leading auto-brands.
Our Philosophy
The slogan “Foreign pleasure comes standard” entails our intent to strategically position ourselves as a niche distributor, creating a nuance that empowers our clients by fostering them with a bespoke buying experience - distinct to Belaire.
Our Values
Collaboration:
A portion of our success is attributed to our ability to build meaningful relationships with various individuals and institutions alike. This allows us to live our dreams vividly through a growing network of collaborators across Malawi.
Innovation:
We are front runners. As such, novelty and modernism are embedded in our DNA. Innovative practices remain a significant part of our company ideologies, permitting to our fortunes.
Integrity:
As experts, we devote ourselves to cultivating a transparency-based work environment with zero tolerance for unethical practices.
Our Principal Activities
Belaire ensures to offer its customers a unique buying experience and matches that with an equal commitment to offer high quality customer satisfaction, the best in class products and second-to-none after sales services. We have delivered 28 new vehicles between 2022 & 2023 across the SADC region.
The positive approach, determination and trivial vision of the Chief Executive Officer has been the driving force towards achieving the company’s goals. Belaire Motors enjoys a very good reputation among all the institutions it deals with, spanning from principal manufacturers, finance companies, insurance companies, bankers, and customers besides its employees.
Within the new vehicle retail department of the dealership, our devoted customers vary from retail clients, local fleet buyers and business users. In retail terms, Belaire provides a one-stop solution for all the customer's retail needs. From finance and insurance (through our partnering financial and insurance organisations) which allow the execution of the transaction along with service plans to maintain the vehicle during the ownership and parts and accessories which could make the product a bespoke offering.
During our client’s vehicle ownership cycle, post-purchase services include the company providing accident repair facilities for its customers through sub-contracting to our partnering accident repair center's.
Our Team
Our team, alternatively known as the “Cruise Controllers” and “Team Cruise Control”, consists of thoroughly polished and motivated individuals led by an astute selection of competent executives who ensure that the principal objectives of the organisation are met proficiently.
Our tenacity and growing success represent an unmatched commitment to our esteemed customers, solid knowledge of the Malawian market, and to a certain extent, our competitive advantage with our intricate customer database, broad distribution network and peerless customer services.
Our Clients
We are proud of our ever-growing footprint and client base that continues to sprout exponentially.
Some of our prestigious private sector clients include: TNM Plc, Mary’s Meals, Action Aid, Ecobank Limited, Companion Insurance Group, CCAP Nkhoma, Malawi Red Cross Society, M&H Car Hire, Petroda Malawi Ltd, Associated Motorways (AMW), and Caterpack Ltd, to name a few.
Our Government sector clients include entities such as the Regional Municipal Council.