About Roadman Motorsport

A Sub Brand of Belaire

Roadman Motorsport is Belaire Motors’ official automotive lifestyle and performance sub brand, inspired by a nickname given to the founder by childhood friend Yaseen Mehmoud Khan during Walter's studies in the UK. Yaseen used the "Roadman" nickname lightheartedly, referencing Walter’s masked appearance during the COVID 19 period, reminiscent of the familiar roadman style in the UK. Within close circles, the nickname later evolved into “Roady” and “Roads,” carrying deep personal meaning and a lifelong connection to the automotive world. It became a natural choice for Belaire’s Motorsport apparel line, reflecting the CEO’s passion for vehicles and road performance.

Roadman Motorsport also reflects the founder’s creative instinct and talent for visual design. From an early age, he showed a strong ability for sketching and conceptual artwork, often translating automotive inspiration into expressive visuals. The brand now serves as a platform where artistic expression meets automotive culture, shaping distinctive emblems, apparel, and design language.

Slogan: All Roads Lead to Performance.

Roadman Motorsport delivers a premium automotive lifestyle offering that blends design, culture, and performance, offering apparel and merchandise that reflect the spirit of the road.